OSCAR

senior strategist

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brands i’ve

worked on

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[ŠKODA]

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📍LDN.

latest thinking from my publication

three.third.3

Brands are increasingly tapping into entertainment to build cultural salience - Grindr x Madonna’s partnership is one of the latest examples. But was Grindr successful in making this partnership work for them? Read more on our Substack. P.S. Madonna’s new album, Confessions II, is out now. Stream it everywhere. #Madonna #Music #Grindr #CultureCommentary
Fashion brands are changing the social media advertising game and Balenciaga is the latest brand to do so. Here’s how @balenciaga campaign, A New York Minute, directed by @helloellephanta, starring @sarah__pidgeon and creative direction by @pppiccioli does this. Read more on substack. Link in bio.
Convenience store in Aba - Songpan
Megan Wallace’s Pulp Zine 2 “Paul Zine’s latest issue explores sex in our hypervisible age. From Mexican gay porn companies to mommy kinks, Megan Wallace’s Pulp 2 brings together queer artwork and writing” — words from @dazed @meganhwallace #queerart #queerlife #kinks #thirdculture

Third-culture streetwear brand founder & creative strategist.

Yes to breaking what is sacrosanct; no to “this is how things are done.